Learn from the Past: NASAs crisis communication during Apollo 13 and the Challenger incidents

take from the old: NASAs crisis colloquy during Apollo 13 and the adversary incidents Cassie Doubleday March 19, 2009 Dr. Trudie Richards Crisis Communication Mount Saint Vincent University Learn from the Past: NASAs crisis communication during Apollo 13 and the Challenger incidents As humans Relations practitioners we are taught to learn from previous mistakes separate practitioners/ organizations devote made and apply their lessons learned to our practice methods, alter us to be better prepared for managing a exchangeable or any crisis situation that could occur (Martin and Boynton, 2005). For an agency similar NASA, which stinker be consider a high jeopardize agency, this political theory is crucial for dealing with the high prob expertness of a fulminant crisis to arise (IMC, 2008). This paper allow for analyze and contrast the universe perception of NASA and their aptitude to communicate during the Apollo 13 and Challenge r crises. These crises will be deconstructed based on tailfin crisis communication components: the ability to allow for constant flow of information, reality accessibility to information, their credibility after the crisis, prompt responses to media, and honest/ honorable communication end-to-end the crises (Martin and Boynton, 2005).

Using the five components listed above, an explanation of how during the Apollo 13 crisis, NASA, with support from the Nixon government and the revision of their communication policies and procedures due to the Apollo 1 event, provided excellent communication to the public, resulting in a bolstered image, and trust fo! r the duration of future work space missions (Kauffman, 2001). Unfortunately, their inability to communicate efficaciously to their publics during the Challenger crisis designate them a textbook example of a crisis communications misery (Martin and Boynton, 2005). The two case studies used to provide the information needed to compare and contrast the crises are:...If you destiny to get a full essay, order it on our website: OrderCustomPaper.com

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