flaning in a price war Flanking in a Price War Article Main Points Summary The appointment begins by giving a brief analysis of a study that was conducted in Quebec in the early 1980s involving the securities industriousness industry. It discusses a point of time before the leader in market share, Steinberg, Inc., initiated a price war. One of the authors of the article, Roger J Calantone, was complex in an investigate with one of the smaller grocery chains, IGA. The experiment was designed to see what IGA should do so as to nurse profitability if their main competition launched an all out price war.
The main premise was that certain goods, if prices were lowered, would have more than favorable price demand elasticity than opposite goods. This would enable the grocer to not have to slash prices across the board, rather bonny cut prices on specific goods so as to maintain profitability during a price war with the other competitors. During this time, the other competitors combined had dominant market share....If you want to get a full essay, order it on our website:
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