Strategic Planning - Amazon.com Case Study

1. History Background & Development Jeff Bezos was researching the Internet in the untimely 1990s when he realized that book sales would be a perfect fit with e-commerce because book distributors already unbroken meticulous electronic lists. Bezos founded Amazon.com in 1994. After months of preparation, he launched a net site in July 1995 and had sales of $20,000 a calendar week by September. Bezos and his team kept works with the site, such as one-click shopping, customer reviews, and e-mail order verification. Amazon.com went general in 1997. Moves to cementum the Amazon.com brand included becoming the fillet of sole book retailer on the States Onlines public Web site and Netscapes commercialized channel. In 1998, the company launched its online music and image stores, and it began to sell toys and electronics. By midyear, Amazon.com had attracted so much attention that its securities industry capitalization equaled the feature values of rivals Barnes & Noble and Borders Group, scour though their combine sales were far greater than Amazons. As part of a deal to expand their marketing partnership, America Online invested $100 jillion in Amazon.com in July 2001. In the fourth quartern of 2001, Amazon.com describe its first profit ever. SWOT Analysis 2.

military group ·         Global presence ·         Inventory provided on consignment ·          location of business o         No sales tax o         Close to distribution centers o         Desirable sweep entrust attract employees ·         Quality technological proc! esses and procedures ·         Repeat customers Weakness ·          lack of marketing expertise ·         Undifferentiated products and service (i.e. in carnal knowledge to competitors) ·          sensitive area of business/ management lacks experience ·          rapid growth ·         Has yet to harbor a profit 3. hazard ·         Internet is a developing market. ·         Mergers, joint ventures or strategical alliances ·         Move into new market segments that offer change net ·         International market ·         Use brand name recognition... If you exigency to pound a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper