An Investigation of GAME :: GCSE Business Marketing Coursework

An Investigation of peppyThe organisation I have chosen to investigate is Europes leadingspecialist retailer of computer parcel and video games, GAME. Theyoperate from over 500 stores, concessions, and franchises in fourterritories in Europe. As a specialist, they have certain uniqueattribute that gives them the mete over their competitors. They argonmainly due to* Their guest fond policies in the GAME store, all membersof staff ar required to be friendly and polite to customers evento customers that are rude and unpleasant.* Unrivalled overlap cognition the GAME Company has knowledge ofall the latest products before their rivals. curiously becausethe company is the top seller of games and consoles. Themanufacturing companies want to sell their products to companiesthat solely do retail in the visual entertainment department andthe games/consoles department. They want companies with theserequirements because they forefathert want other products that do notrelate to the pr oduct that they are selling. They do not want thecustomers to be distracted by other items. GAME has met theserequirements with ease.* Pre-owned programme this allows customers to bring in old gamesor consoles or irritateories that they no longer use, but are fullyfunctional, for an shift for something else. They would begiven a value for their product and then the customer will beallowed to deduct that amount away when they are devising their corrupt of the in-store items.* Pre-orders customers are allowed to pre-order their product, sothey are guaranteed a copy of their product. They are allowed toreceive their products on the day it was released. This ensuresthe manufacturers of how many copies of their product they have to engineer to the GAME store for the customers that pre-ordered and alsoextra for the customers that go to the store to purchase theirproducts.* Local price promise this offer allows the customers to beassured that they are paying a reasonable price for th eir productand are not being made to pay to a greater extent than the value of the product.Sometimes the GAME Company makes the price of their products lowerthan other companies to make sure more customers come to theirshops.* 10-day returns policy - GAME has this unique offer, which allowscustomers ten days to guess out the game or hardware they havebought. If the customers are not satisfied then they can returntheyre product for something else or a refund, providing theyhave their receipt.* Widest range of software and accessories the GAME Company hasaccess to all the current software and accessories that are