Customer Satisfaction on Milk Products Essay

trade is a sum total placement of business, an ongoing go of 1. Disc whatsoeverplaceing and translating consumer unavoidably and desires into the harvest- eras function (planning and producing the planned products). 2. Creating necessity for this product and work with promotion and pricing. 3. Serving the consumer demand finished planned and physical dispersion with the help of grocery store channels. 4. Expanding the food market horizontal in the place of keen competition. merchandising is the transition associated with promotion for deal goods or serve.It is considered a social and managerial attend by which individuals and groups obtain what they need and neediness through and through creating and exchanging products and rates with a nonher(prenominal)s. It is an integrated passage through which companies create value for nodes and crap noticeable client relationships in wander to capture value from customers in return. The in advance(p) marketer is c entirelyed upon to pock the market objectives, wax the merchandise plan, uprise the, trade function, pass the merchandise plan or curriculum ( merchandise mix) and control the marketing programme to warrant the accomplishment of the set marketing objectives.The marketing programme covers manufacturing business planning or merchandising, worth, promotion and distribution. In short, modern marketing begins with the customer, not with doing cost, gross revenue, proficient landmarks and it ends with the customer satisf natural process and social well- cosmos. Under the market- operate economy obtainer or customer is the boss. trade has been inviteed as an ongoing or dynamic process involving a set of interacting activities dealing with a market whirl by producers to consumers on the basis of genuine marketing anticipation. 1.Marketing is a interconnected process by which a process by which a producer set ups a marketing mix that meets consumer demands of a lay markets at heart the limits of hostel. The process is base on corporate goals and corporate capabilities. Marketing process brings together producers and consumers the twain main participants in exchange. Each producer or marketer has certain goals and capabilities in devising and marketing his products. He consumptions marketing research as a tool to anticipate market demand. Then he proposes a marketing mix in tack to capitalize marketing luck.An exchange or a transaction crawfish bring outs when market whirl is unexceptionable to the customer who is prep atomic number 18d to give something value I return against the product so bought. Objectives of Marketing 1. Increase in sales pot 2. Increase in pull in profit 3. Growth of the enterprise Marketing surroundings The term marketing purlieu relates to all of the factors (whether interior(a), external, direct or indirect) that affects a trustworthys marketing decision-making or planning and is subject of the marketing research. A pie-eyeds marketing purlieu consists of two main aras, which argon a. big environment On the macro environment a profligate holds solo elfin control. It consists of a variety of external factors that intelligible on a large (or macro) scale. These atomic number 18 typically economic, social, governmental or technological phenomena. A common method of assessing a star signs macro-environment is via a mash (Political, Economic, Social, Technological, Legal, and Ecological) analysis. Within a PESTLE analysis, a theatre would analyze national political issues, culture and climate, rouge macroeconomic conditions, wellness and indicators (such as economic growth, inflation, unemployment, and so on), social trends/attitudes, and the disposition of technologys impact on its society and the business processes within the society.b. micro environment A libertine holds a capaciouser come up (though not of necessity total) control of the micro environm ent. It comprises factors pertinent to the firm itself, or stakeholders closely connected with the firm or comp all. A firms micro environment typically spans * Customers/consumers * Employees * Suppliers * The Media By contrast to the macro environment, an organization holds a greater degree of control over these factors.Market incision Market sectionalization pertains to the division of a market of consumers into persons with kindred needs and wants. As an example, if using Kelloggs cereals in this instance, Frosties be marketed to children. Crunchy Nut Cornflakes argon marketed to adults. Both goods aforementioned de office two products which atomic number 18 marketed to two distinct groups of persons, both with corresponding needs, traits, and wants. The purpose for market subdivisionation is conducted for two main issues. archetypal, segmentation allows a better allocation of a firms finite resources.A firm only possesses a certain amount of resources. Accordingly, it must make choices (and appreciate the relate costs) in servicing specific groups of consumers. unless more(prenominal) than than the diversified tastes of the contemporary Western consumers washstand be setd better. With more diversity in the tastes of modern consumers, firms are fetching noting the gain ground of servicing a multiplicity of innovative-fangled markets. Market segmentation rear end be defined in terms of the s.t.p. acronym, meaning Segment, Target and Position. Segment.Segmentation involves the sign splitting up of consumers into persons of like needs/wants/tastes. Four commonly use criteria are used for segmentation, which include * Geographical (e. g. boorish, region, city, town, etc. ) * Psychographic (i. e. personality traits or character traits which form consumer behavior) * Demographic (e. g. age, gender, socio-economic class, etc. ) * Behavioral (e. g. strike out loyalty, usage rate, etc. ) Target once a segment has been identified, a firm m ust ascertain whether the segment is salutary for them to service.The DAMP acronym, meaning Discernible, Accessible, Measurable and Profitable, are used as criteria to gauge the viability of a target market. DAMP is explained in further detail downstairs * Discernable How a segment can be some(prenominal)ise from other segments. * Accessible How a segment can be accessed via Marketing communications produced by a firm. * Measurable depose the segment be quantified and its size stubborn? * Profitable corporation a adequate return on investment be attained from a segments servicing? The next step in the targeting process is the direct of differentiation elusive in a segment serving. cardinal modes of differentiation exist, which are commonly use by firms. These are * Undifferentiated Where a company produces a like product for all of a market segment. * tell apart In which a firm produced refined modifications of a product within a segment. * Niche In which an organi sation forges a product to satisfy a work target market. Marketing schooling governance A marketing schooling organisation (MKIS) is an information musical arrangement that is commonly used by marketing trouble to analyses and view information pertaining to marketing activities.As the guess suggests, an MKIS is a computer-based information system wherefore used to input, store, process and output marketing information. 12 An MKIS spans four subset components, which are detailed below 1. Marketing recognition system This sub-system stores information ga at that placed from a firms marketing intelligence activities. Marketing intelligence consists of actions a firm would chthoniantake within its own market or industry, gear towards information existing within its markets. This can be obtained via communication with suppliers, consumers or other bodies within a market.2. Internal processes system The internal processes system catalogues all internal marketing processes withi n a firm. 3. Marketing research system This section of the overall system contains info from a firms marketing research activities. 4. analytical system The analytical system is the only sub-system which does not store data or information. Its function is to analyze and process data from the other tierce systems, into reliable, seasonable and relevant information for the perusal and use of marketing management. Industry profileIn primaeval 1940s a farmer in Kaira territory, as elsewhere in India, derived his income approximately entirely from seasonal crops. The income from take out was abject and could not be depended upon. The main buyers were draw traders of Polson Ltd. -a occultly owned company that enjoyed monopoly for sum up of draw from Kaira to the political relation take out fascinate Bombay. The system leads to exploitation of poor and illiterate farmers by the private traders. However, when the exploitation became intolerable, the farmers were frustrated.Th ey conjointly appealed to Sardar Vallabhbhai Patel, who was a leading activist in the freedom movement. Sardar Patel advised the farmers to trade the draw on their own by establishing a joint summation, in agrestic cranial orbitd of supplying take out to private traders. Sardar Patel sent the farmer to Shri Morarji Dasai in rig to gain his Co- surgical procedure and help. Shri Dasai held a meeting at Samrkha village near Anand, on January 4, 1946. He advised the farmers to from a society for allurement of the draw. These village societies would collect the take out themselves and too obstinate equipment casualtys for that which would be profitable for them.The partition jointure was excessively from to collect the draw from such village cooperative societies and to sell them. It was withal resolved that the government should asked to buy take out from the join. However, the government did not calculate to help farmer by any means. It gave the negative response by bout down the demand for the take out. To respond to this action of government, farmer of Kaira district went on a take out strike. For 15 twenty-four hour periods not a single drop of draw was sold to the traders. As a settlement the Bombay milk design was severely affected. The milk commissioner of Bombay indeed visited Anand to assess the situation.Finely he decided to fulfill the farmers demand. Thus their cooperative unions were forced at village and district take to collect and sell milk on a cooperative basis, without the encumbrance of government. Mr. Verghese Kurien had main interest in establishing union who was supported by Shri Tribhuvandas Patel who convinced farmers in forming the cooperative unions at the village level. The Kaira soil Co-operative milk Producers marriage was thus establi dangle in Anand and was registered formally below section 10 of Bombay Act VII of 1925 on celestial latitude 14, 1946.Since then farmers are change all the milk in A nand through cooperative union. In 1955 it was commonly decided the sell milk chthonian the scratch visit Amul At the initial power point only 250 liters of milk was accumulate all day. But with the suppuration awareness of the benefits of the co-operative-ness the prayer of milk change magnitude. Today Amul collect 50, 00,000 liters of milk both day. As the milk is putrescible commodity it became difficult to preserve milk for a longer period. Besides when the milk was to be collected from the far places there was a fear of spoiling of milk.To cover this problem the union thought to trail the shuddery unit at non-homogeneous junctions, which would collect the milk and could chill so as preserve it a for a longer period. Thus, today Amul has more than 168 chilling centers in various villages. milk is collected from al closely 1097 societies. With the financial help from UNICEF, assist from the government of youthfulZealand on a lower floor the Colombo plan, of Rs. 50 million for factory to manufactory milk powder and butter. Dr. Rajendara Prasad, the president of India laid the basis on nary(prenominal)ember 50, 1954.Shri Pandit Jawaharlal Nehru, the prim minister of India say it open at Amul dairy farm farm farm farm farm on November 20, 1955. KARANATAKA MILK FEDERATION Karnataka cooperative milk producers federation limited (KMF) is the apex ashes in Karnataka representing dairy farmers co-operatives. It is the second largest dairy co-operative amongst the dairy cooperatives in country. In siemens india it stands counterbalance in terms of procurement as well as sales. wholeness of the incumbrance functions of the federation is marketing of milk and milk products. The brand nandini is the household name for pure and fresh milk and milk products.KMF has 13 mil unions throughout the state which procure milk from primary dairy cooperative societies (DCS) and distribute milk to the consumers in various towns/cities/rural marke ts in Karnataka. The first ever world bank funded dairy tuition program in the country started in Karnataka with the organization of village level dairy co-operative in 1974. The AMUL normal of dairy co-operatives started procedure in Karnataka from 1974-75 with the financial avail from world bank, surgical process flood II & III.The dairy co-operative were established under the ANAND pattern in a three grade structure with the village level dairy co-operative forming the base level, the district level milk unions at the middle level to take care of the procurement, impact and marketing of milk and the Karnataka milk federation as the apex body to co-operative the growth of the sector at state level. Cooperative of activities among the union and maturation market for milk products is the responsibility of KMF, marketing milk in the respective legal power is maked by the respective milk unions.Surplus/ deficit of legato milk among the atom milk unions is monitored by the federation. spell the marketing of all the milk products is grind awayd by KMF, both wit in and outside the state, all the milk and milk products are sold under a common brand name NANDINI. accompany profile INTRODUCTION The Bangalore draw partnership Ltd. , (Bamul) was established during 1975 under Operation flood tide II by keeping Amul as its Roll Model. At present Bamul has Bangalore Urban, Bangalore untaught & Ramanagaram Districts of Karnataka commonwealth as its area of operation for draw procurement and merchandising draw in part of Bruhath Bangalore Mahanagara Palika (BBMP) area.Since its inception the junction is constantly striving further for dairy maturement and marketing activities in its milk shed area. OBJECTIVES * To organize dairy Co-operative Societies at Village level and dissemination of information like good dairy wildcat husbandry and demeanor practices & Clean take out action through Extension Services. * To provide assured market & remunerat ive price for the milk produced by the farmer members of the co-operative societies.* To provide technical input services like veterinary services, artificial insemination, supply of equilibrize cattle feed & food root materials etc., to milk producers. * To facilitate rural training by providing opportunities for self-employment at village level, thereby preventing migration to urban areas, introducing cash economy & opportunity for steady income.* To provide part draw and milk products to urban consumers at war-ridden prices. BACKGROUND On January 1st 1958 a pilot evasion to cater the Bangalore draw Market, segment of Animal Husbandry, Government of Karnataka was started draw processing facilities & vet Hospitals at interior(a) dairy farm Research Institute (NDRI). by and by in 1962, The Bangalore draw Supply dodging came into existence as an independent body. With the great efforts by the then Honble Minister for receipts & dairying, Government of Mysore Sri M V Krishnappa, A joint venture of UNICEF, Government of India & Government of Mysore was dedicated Bangalore dairy farm to the people of Karnataka State on 23rd January 1965 by the then Honble Prime Minister Late Sri Lal Bahadhur Shastriji. The Bangalore dairy scattering over an area of 52 Acres of land, the dairy had an initial mental object to process 50,000 liters of milk per day.Bangalore dairy farm underwent a structural change in December 1975, pass on over to Karnataka dairy organic evolution Corporation (KDDC). Rural milk strategy of Mysore, Hassan & Kudige Districts was started under Operation Flood-II and then transferred to Karnataka Milk Federation (KMF) in May 1984 as a successor of KDDC. To cater to the growing demand for milk by the consumers of Bangalore City, the potentiality was increase to 1. 5 lakh liters per day under the Operation Flood-II during 1981 and later increased to 3.5 lakh liters per day under Operation Flood-III during 1994. As per the policies of the home(a) Dairy phylogeny mature (NDDB), Bangalore Dairy was handed over to Bangalore Milk heart Ltd. , (Bamul) on 1st September 1988. The marrow is commensurate of processing the entire milk procured, by timely implementation of several infrastructure projects like commissioning of New Mega Dairy state-of-the-art technology with a processing Capacity of 6. 0 Lakh liters per day, new chilling centers, renovation of product wad etc. ,The milk shed area of Bamul comprises of 2611 revenue villages.As of now the married couple has organized 1853 Dairy Co-operative Societies (DCS) in 2,245 villages, thereby covering 86 % of the total villages in these three districts. In these DCSs, there are 3,40,307 milk producer members. Among them 109834 members are women and 60,452 members belong to Schedule Caste and Schedule Tribes. The philosophy of this co-operative milk producers organisation is to eliminate middlemen and organise brasss owned and managed by milk producers, by employing professionals.Achieve economies of scale of rural milk producers by ensuring utmost returns and at the analogous time providing wholesome milk at reasonable price to urban consumers. Ultimately, the labyrinthian network of co-operative organisation should build a strong bridge among pack of rural producers and millions of urban consumers & win a socio-economic innovation in the village community. Bamul has been registered under MMPO by Central enrollment Authority. Today, the marriage ceremony has pay back the biggest Milk Co-operative league in Southern India. Bamul has been certified for ISO 220002005 & ISO 9001-2000 for quality management and Food Safety Systems.In recognistion to these efforts and achievements, the National productiveness Council (NPC) of Government of India has conferred Best Productivity Award FIVE TIMES and postcode Conservation Award by authorization of nix Efficiency (BEE) to the compass north. imagination, MISSION, OF THE UNION VI SION WISH TO GROW INTO A baby-sit CO-OPERATIVE bamul is biggest milk union in southern india, fully owned and managed by milk producers of Bangalore rural and urban districts of Karnataka state. Since its incepection in 1975, union is constantly striving to further the dairy development and marketing activities in shed area.MISSION USHERING RURAL PROSPERITY IN THE LIVES OF MEMBERS OF MILK PRODUCER This co-operative milk producers orgation is to eliminate middlemen and organize institution owned by the milk producers themselves, by employing professionals, achieve economies of scale and to ensure maximal returns to the producers, at the milk producers, at the selfsame(prenominal) time providing wholesome milk at reasonable price to urban consumers ultimately, the interwoven network of co-operative should build a strong bridge between masses of rural producers and millions of urban consumers and achieve a socio-economic revolution in the vicinity of the territory.MILESTONE 2008 committee of Channarayapatna Product Plant at a total cost of Rs. 72 Crores. * a) put up of New products & new stunning packs (Sundae, unrestrained Cone ice cream/ easy Skimmed Milk/ Cool Milcafe/Choco Milk Shake/Dairy Whitener) * b) dump of Goodlife come down in 1Ltr Brik. 2009 Gulbarga Dairy & Milk Marketing taking over by KMF 2009 Launch of Good Life variants in Cuttack,Orissa,Tiruchi(Tamilnadu) 2010 backsheesh Procurement of 41. 83 LKPD 2010 Starting of Procurement routes at N. R. Pura,Koppa Taluk(Chickmagalur District) 2010 Hosting of new KMF website wwww. kmfnandini. coop with online order quickness.ORGANISATION STATUS The member producers and their Dairy Co-operative Societies (DCS) are the vital constituents of the Union and their promotion is the judging yardstick on the cogency of the Unions operation. Hence the maximal importance has been given to their development.The Union is making intensive efforts over the historic period to organize DCSs in more and more villages of the three districts in the milk-shed area. Number of Functional DCS 1266 1301 1386 1433 1483 1547 1607 1657 1708 1761 1805 0 200 400 600 800 1000 1200 1400 1600 1800 2000 2000-01 2001- 02 2002- 03 2003- 04 2004- 05 2005-06 2006- 07 2007- 08 2008- 09 2009-10 2010- 11 Importance has been given to enroll more and more milk producers in the villages as members of these DCSs.While enrolling these members, more emphasis is being accorded to enroll more number of women members and to organize more women managed DCSs under STEP (Support to cooking and Employment Program for Women). It is heartening to note that there is an active participation of women/ weaker sections of the society in all the dairy development activities of the Union. They nurture become mainstay of all the developmental programs of the Union.This has resulted in the buildup of economical benefits to the most vulnerable sections of the rural mass. As on demonstrate 2011 in these DCS , there are 3,40,307 mi lk producer members are enrolled and out of which 1,09,834 are women and 44,202 members belong to Schedule club and 16,250 members belongs to schedule Tribes. gist Milk Producers & Women rank and file at DCS 185166 203831 275440 289095 297162 309597 321238 327176 325854 331544 340307 32827 38878 72220 81344 85849 91746 96653 99603 102842 105804 109834 0 50000 100000 150000 200000 250000 300000 350000 2000 -01 2001- 2002 2002- 03 2003- 04 2004- 05 2005- 06 2006- 07.2007- 08 2008- 09 2009- 10 2010- 11 MILK PROCUREMENT The Milk produced by 92913 farmers at village level allow for be collected every day morning and Evening at DCS. Under Clean Milk deed programme, to maintain the freshness & quality of the milk 121 Bulk Milk Coolers covering 373 DCS of Total Capacity 1,59,000 Lts were installed at DCS level. During the division the Unions effortless average milk procurement is 8. 47 Lakh Kgs, which works out to be 410 kgs per day per DCS. The milk procurement has increased by 2. 15 % when compared to the last year. Bamul is offering the most remunerative milk procurement price to member producers.The operational cleverness is reflected on procurement prices paid to the member producers. The average milk procurement price paid during the year was Rs. 19. 81 for every Kg of Milk supplied to the Union. Which is 80% of total cost of production. Milk collected at DCS testament be transported to dismay Centers, through 92 Milk Procurement Can Routes, by traveling 15,497 KMs every day. 21 Bulk Milk Cooler (BMC) Routes are similarly in operation, which collects milk from 121 BMC centers of 373 DCS directly transported to Bangalore Dairy through insulated tankers. LIQUID MILK MARKETING.The Bangalore Milk Union is marketing milk and milk products in the brand name of Nandini through 1190 retailers, 38 Franchisee Outlets, 25 Milk Parlors, 224 distribution routes. The key success factor of Bamul in graceful a market leader is the finalize price spread maintained be tween purchase & sales, marketing higher volumes of milk. The volume of sales plays a critical fictional character in determining costs. Hence, the market strategy of Bangalore Milk Union is to regard selling of market milk as its core marketing activity and to concentrate its efforts in this direction to increase the volume of milk sales.The impressive growth in the sale of milk by Bamul over the years is due to the persistent efforts to maintain timely supply, maintaining quality and attending to the complaints of consumers and agents with prompt consume action. Bamul is also organising Consumer Awareness Programme as a part of Market Development to create awareness of Nandini Milk through personal contacts, Door to Door campaigns, Organisational Meetings, civilise Children Mega Dairy Plant visit etc. , are conducting regularly. INFRASTRUCTURE DEVELOPMENTThe strategy of Bangalore Milk Union is Procure More, mete out More & Serve More and reaping the benefits of economies of s cale. In order to realize this strategy, the Union has apply the take noteing projects so that more and more milk can be procured and processed.This will help us to serve our producer members by passing on the maximum benefits, we are consciously adopting the growth-oriented strategy of back up our producers to grow by ourselves growing constantly. Mega Dairy with a capacity to process 6 lakh litres of milk per day expansible to 10 llpd has been built by investiture Rs.38. 70 crores obtained as term give from National Dairy Development Board.The Mega Dairy, has current state-of-the-art technological facilities in dairy processing and the Union will have the ability to manufacturing milk and milk products to world class standards. Although Bamul sets standards for its products for better serve to customers, it was not possible to keep the standards stableness due to manual operations. In intent mega dairy, Bamul looked towards an automated system that would allow it to achie ve consistent quality parameters for each product.Energy and manpower would also be more effectively optimised and controlled and all ready equipment would be integrated. NEW Projects Bamul has planned to convert Hosakote scary Center into a 2. 0. LLPD Capacity Dairy with an investment of Rs. 2427. 00 Lakh and a New Product Block at Bangalore Dairy Premises with an investment of Rs. 2033. 00 Lakhs . Bamul has SEVEN Chilling Centers geographically located around Bangalore and 85 Bulk Milk Coolers at DCS Level.Milk Product Block within the campus to manufacture Butter, Ghee, Peda, Flavoured Milk, Spiced Butter Milk, Paneer, Set Curds etc., FINANCE The Union had an approximate turnover of Rs. 698. 47 crores in the year 2010-11 as against Rs. 527. 76 Crores for the year 2009-10. TECHNICAL INPUT SERVICES Bangalore Milk Union is providing various Technical gossip & Extension Services to the milk producer members & their Dairy animals through ELEVEN campground Offices situated in each T aluk i. e. , Anekal, Bangalore conduct Office (Bangalore South), Yelahanka (Bangalore North), Channapattana, Devanahalli, Doddaballapura, Hosakote, Kanakapura, Solur (Magadi), Nelamangala & Ramanagara.From these camps the Technical Input services like Weekly rambling vet Service, indispensability Veterinary Service, Artificial Insemination Service, semestral inoculations, fit cattle incline Sales, mineral Mixture Sales, food development and Fodder germ Production, Clean Milk Production practices, Extension Services for Cattle Feeding, breeding, indemnification and milk production etc. , will be carried over. ANIMAL HEALTH AND otherwise ACTIVITIES ANIMAL HEALTH The Union is taking special care to promote the health of the cattle of member milk producers. Veterinary facilities have been extended to all the DCS.Mobile veterinary routes, emergency veterinary routes, health camps, vaccination against foot & mouth unhealthiness and thaileriosis diseases, etc. , are being reg ularly done. Regularly Deworming is also done for the cattle. in that respect is also a backup of First Aid Services to needy DCSs. Particulars 2006-07 2007-08 2008-09 2009-10 2010-11 MVR Cases inured 43761 171613 Health Camp cases Treated 128174 149565 166198 118307 Emergency Cases Treated 63818 70735 70420 74773 88440 F& M Vaccination 377654 430431 373107 528259 506479 Rakshavac 13675 13395 18094 26227 22176.ARTIFICIAL INSEMINATION Artificial Insemination (AI) has been the main useful tool in dictating this upsurge of development of Dairying in Bamul. Farmers have interpreted up cross-breeding from way back in 1962. The Union has surveyed and appropriately located AI centers based on cattle population. It is also popularized the idea of cluster AI centers and supersede the Single AI centers in a phased manner. The use of progeny tested seminal fluid from Nandini Sperm Station is also gift a further boost to the breeding activities.Particulars 2005-06 2006-07 2007-08 2008 -09 2009-10 2010-11 No. of Single AI Centers 320 248 251 259 259 242 No. of AI through with(p) 1,66,614 1,27,320 1,11,536 1,12,740 1,16,002 113300 No. of wad AI Centers 64 89 94 96 101 111 No. of AI Done 1,38,895 1,69,950 1,69,185 1,92,207 1,97,645 227761 Total AI Done 3,05,509 2,97,270 2,80,721 3,04,947 313647 341061 To reduce infertility in cattle, a frontal attack has been continuously move by conducting Special Infertility Camps under the expert guidance and by the use of infertility connected drugs.During 1999-2000, a straight Silo of 10,000 liter capacity for storing Liquid nitrogen has been installed under TMDD program in collaboration with National Dairy Development Board and Karnataka Milk Federation. In addition this facility is being used for supplying liquid nitrogen to neighboring Unions and also to Department of Animal Husbandry. This has helped in protecting the quality of semen straws, thereby considerably increase the probability of conception during artificial insemination of cattle. oxen FEED & FODDER DEVELOPMNET.The Union is implementing several programs to increase milk production and also to reduce the cost of milk production in the milk shed area. Balanced cattle feed is being procured from the Cattle Feed Plants of KMF for distribution among member producers. Fodder seeds are distributed to member producers at subsidised rates. In addition to this, technical advice, silage Demonstrations, Azzolla Demonstrations and Straw Treatment Demonstrations are also being conducted at DCS level. Chaff Cutters are supplied at subsidized rates. Cattle Feed SalesParticulars 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 CF Sales (in MTs) 28515 29813 33359 37691 40529 45233 A Seed Processing plant was commissioned at Rajankunte by investiture Rs. 41 lakhs. The Union is catering to the Seed production needs of many Unions in Karnataka and also of Southern India. YASHASVINI HEALTH damages Yashasvini Health Insurance Scheme was unruffled by Gov ernment of Karnataka during the year 2001-02. This scheme was implemented by Coperative department, Members of Co-operative Societies and their family members are the beneficiaries of this scheme. The yearbook pension is Rs.120/- per beneficiary. All study hospitals are adopted for this scheme, all types of cognitive operation will be cover under this health scheme. Bangalore Milk union has covered 1. 50 Lakh beneficiaries under this scheme by contributing Rs 30/- towards reward per beneficiary. CATTLE INSURANCE Bangalore Milk Union is providing Insurance Coverage to the Dairy animals in collaboration with United India Insurance Ltd. , 40,238 animals are covered under this Insurance. The yearbook premium is 2. 22% of the value of the animal. 50% of the annual premium of Rs. 122. 99 Lakh was borne by bamul. IN THIS MILLENNIUM.We want to become not only the largest Union, but also become one amongst the best-run milk unions in the country. The Union is aware of the challenges of the new private entrants, who are mainly thriving on cheating(prenominal) trade practices. They procure milk at least cost, without bothering about the welfare of the producers and without extending any technical inputs for improving milk production. They market milk by resorting to unhealthy and wrong practices deceiving the unsuspecting consumers. The Union wants to counter this in a positive manner by trying to improve its efficiency of operation and market promotion.It wants to become well trenched in the market as market leader. It wants to follow the strategy of cost-competitiveness, which is hard to match by the competitors. PROGRESS AND ACHIEVEMENT OF THE UNION SINCE ITS outset 1. Establishment of the Union * Bangalore Co-operative Milk Producers Societies Union Ltd. was established on 16th November 1976. * later on the bifurcation of the above Union, into two separate union for Bangalore Districts (Urban and Rural) and Kolar District, Bangalore Urban and Rural District Co-operative Milk Producers Societies Union Ltd.(BAMUL) on 23rd March 1987. * Bangalore Dairy was took over by BAMUL on 1st September 1988. * Bangalore Mega Dairy started functioning on 17th December 2000 * MMPO-1992 Registration No 42/R. MMPO/93 * Bangalore Dairy ISO 22000-2005 & ISO 9001-2000 Certified by Standard Australia supranational (SAI) Global Ltd. , a reputed Australian based company during 2006. 2. Infrastructure at the time of inception & subsequent expansion year-w.